Brand guidelines · v0.1 · Sep 2026
rati.co.in brand
The identity system for rati.co.in — logo, colour, type and stationery, and how to use them together.
About the name. In Hindi, 'rati' means pleasure or joy, linked to love and beauty; in Sanskrit, it refers to delight and enjoyment.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “r” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#5B2A86RGB 91, 42, 134#3A1A57RGB 58, 26, 87#FFB703RGB 255, 183, 3#1C1030RGB 28, 16, 48#F5F1F8RGB 245, 241, 248Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Space Grotesk
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Inter
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxEmbrace the Joy of LifeH2 · 36pxEmbrace the Joy of LifeH3 · 24pxEmbrace the Joy of LifeBody · 17pxEmbrace the Joy of LifeCaption · 13pxEmbrace the Joy of LifeLogo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@rati.co.in
www.rati.co.in
Founding Team
rati.co.in
hello@rati.co.in · www.rati.co.in
www.rati.co.in
Explorations
Alternative wordmark directions considered for rati.co.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.